#playbook
13 articles tagged #playbook.
Website Traffic but No Sales? Check These Three Things in Order
People visit but don't buy. Before you rewrite anything, check the traffic, then the page, then the visitors who aren't sure. A diagnosis order for any seller.
A Simple Sales Funnel: What Small Sellers Actually Need
You don't need a ten-page funnel machine. A simple sales funnel for small businesses: traffic, a few questions, the right offer, and email for the not-ready.
Why Your Sales Page Isn't Converting (and What to Fix First)
Most visitors leave a sales page without buying. The five reasons they leave, which ones better copy fixes, and what to do about visitors not ready to buy.
Quiz vs Live Chat for Sales: Which Helps Visitors Buy?
Live chat answers any question but needs someone, or a bot, to reply. A short question funnel works at any hour but can't improvise. When each wins, and why.
Personalized Landing Pages: What Works When You're Not Amazon
Three ways to personalize a landing page: by traffic source, known data, or asking. What each needs in data, tools and traffic, and which fits a small site.
One Sales Page, Many Buyers: Send Each to the Offer That Fits
When different people visit the same sales page, one message can't fit them all. How to split them by asking, and send each one to the offer made for them.
Landing Page Best Practices, Ordered by What Moves Conversion
Landing page best practices for any seller, in order of impact: match the click, one goal, the first screen, proof, the next step, speed, and when to segment.
How to Increase Website Conversion Rate Without More Traffic
Selling more doesn't always need more visitors. How to measure your conversion rate, what actually moves it, and the order to work in, for any kind of seller.
Rewrite Your Sales Page or Put a Funnel in Front? When Each Wins
Rewriting a sales page fixes what it says. A funnel in front fixes that it says it to everyone. When each one wins, and why the rewrite usually comes first.
Funnel vs A/B Testing: Which One Sells More From Your Traffic?
A/B testing finds the best page for the average visitor. A funnel changes what each visitor sees. When each one wins, what each costs, and how to use both.
Conversion Rate Optimization With Low Traffic: What Actually Works
Why A/B tests can't decide on a small site, and what to do instead: fix the obvious first, make bigger changes, compare full weeks, and ask real people.
Ask Before You Sell: How a Few Questions Help Visitors Buy
Why a few questions before the offer can sell more than a better page: how asking first works for services, courses and stores, the evidence, where it fails.