3 articles tagged #measurement.

Selling more doesn't always need more visitors. How to measure your conversion rate, what actually moves it, and the order to work in, for any kind of seller.

There's no single good conversion rate. What the published averages measure, why they disagree, and how to set a benchmark that fits the way you sell.

Why A/B tests can't decide on a small site, and what to do instead: fix the obvious first, make bigger changes, compare full weeks, and ask real people.