Snacked Blog
Practical writing on selling online: getting visitors to the offer that fits them. Written by the team building Snacked.
Website Traffic but No Sales? Check These Three Things in Order
People visit but don't buy. Before you rewrite anything, check the traffic, then the page, then the visitors who aren't sure. A diagnosis order for any seller.
A Simple Sales Funnel: What Small Sellers Actually Need
You don't need a ten-page funnel machine. A simple sales funnel for small businesses: traffic, a few questions, the right offer, and email for the not-ready.
Shopify No Sales? Find Where Shoppers Drop Off, Then Fix That Step
Sessions but no sales on Shopify? Use Shopify's own funnel report to find the step where shoppers drop off, then fix that step, from product page to checkout.
Why Your Sales Page Isn't Converting (and What to Fix First)
Most visitors leave a sales page without buying. The five reasons they leave, which ones better copy fixes, and what to do about visitors not ready to buy.
Quiz vs Live Chat for Sales: Which Helps Visitors Buy?
Live chat answers any question but needs someone, or a bot, to reply. A short question funnel works at any hour but can't improvise. When each wins, and why.
Discovery Call Questions: What to Ask Before the Call, and On It
Discovery call questions grouped by topic, and which to ask before the booking link, so wrong fits get a better next step instead of a wasted sales call.
Product Page Not Converting? Fix the Page, Then Help Shoppers Choose
Shoppers land on your product page and leave. Fix clarity, proof, price and delivery first, then help the shoppers who can't tell which product or variant fits.
Why Visitors Don't Pick a Plan: Fixing Your Pricing Page
Visitors reach your pricing page and leave without choosing. Four reasons it happens, what to fix on the page, and how to guide each visitor to the right plan.
Personalized Landing Pages: What Works When You're Not Amazon
Three ways to personalize a landing page: by traffic source, known data, or asking. What each needs in data, tools and traffic, and which fits a small site.
One Sales Page, Many Buyers: Send Each to the Offer That Fits
When different people visit the same sales page, one message can't fit them all. How to split them by asking, and send each one to the offer made for them.
Not Getting Discovery Calls From Your Website? Check These First
Visitors read your service page and leave without booking. Why discovery calls don't get booked, how to fix each reason, and how to count bookings properly.
How to Get More Quote Requests From Your Website
Visitors land on your site and never fill in the quote form. Why it happens for local and B2B services, and how to send each visitor to the right service first.
Landing Page Best Practices, Ordered by What Moves Conversion
Landing page best practices for any seller, in order of impact: match the click, one goal, the first screen, proof, the next step, speed, and when to segment.
How to Increase Website Conversion Rate Without More Traffic
Selling more doesn't always need more visitors. How to measure your conversion rate, what actually moves it, and the order to work in, for any kind of seller.
Application Funnels for High-Ticket Offers: What to Ask, What to Skip
An application funnel filters buyers for an expensive offer. What to ask, what to leave out, how the result should end, and where application funnels go wrong.
Guided Selling vs Filters: Which Helps Shoppers Buy?
Filters help shoppers who know what they want. Guided questions help the ones who don't. When each wins, where each fails, and how to use both in one store.
Guided Selling for Online Stores: When It Pays and How to Set It Up
Guided selling asks shoppers a few questions and sends them to the right product or category. When it pays, how to write the questions, and where it fails.
What Is a Good Conversion Rate? Averages, Benchmarks and Formulas
There's no single good conversion rate. What the published averages measure, why they disagree, and how to set a benchmark that fits the way you sell.
Rewrite Your Sales Page or Put a Funnel in Front? When Each Wins
Rewriting a sales page fixes what it says. A funnel in front fixes that it says it to everyone. When each one wins, and why the rewrite usually comes first.
Funnel vs A/B Testing: Which One Sells More From Your Traffic?
A/B testing finds the best page for the average visitor. A funnel changes what each visitor sees. When each one wins, what each costs, and how to use both.
Conversion Rate Optimization With Low Traffic: What Actually Works
Why A/B tests can't decide on a small site, and what to do instead: fix the obvious first, make bigger changes, compare full weeks, and ask real people.
Course Sales Page Not Converting? Sell the Outcome and the Fit
Course pages lose buyers by selling modules, not results, and by leaving visitors unsure about their level or which tier to buy. Here is how to fix both.
Ask Before You Sell: How a Few Questions Help Visitors Buy
Why a few questions before the offer can sell more than a better page: how asking first works for services, courses and stores, the evidence, where it fails.