How to use Snacked

Snacked puts a short funnel in front of the offer you already sell. A visitor answers a few questions, lands on the result that fits them, and that result ends on a button to your checkout or your booking page. This guide walks you from pasting your URL to a published funnel, and then through every feature.

The same content is available as plain markdown at /guide.md, and a machine-readable index lives at /llms.txt.

Table of contents

• What Snacked is
• Sign up
• Create your first funnel
• Edit the funnel
• How a visitor lands on a result
• Try again, duplicate, translate
• Theme and brand
• Publish and share
• Embed it on your site
• Collect emails
• Connect your email tool
• Add branching
• Track conversions
• Read your numbers
• Plans, limits and billing
• Languages
• Troubleshooting

What Snacked is

Most visitors to a sales page leave without buying. They arrive cold, read, aren't sure the offer is for them, and close the tab. The page says the same thing to everyone.

A Snacked funnel asks first. The visitor answers a few questions, sees a result written for where they are, and that result ends on a button to the offer that fits — your checkout, your booking page, whatever link you sell through.

What Snacked doesn't do:

• It doesn't sell your products or take payments. Your visitor buys where you already sell.
• It doesn't take a cut of your sales.
• It doesn't bring traffic. It works on the visitors you already have.

It works for anyone who sells online: a coaching program, a course, a consulting package, a template, a product. One offer or several.

Sign up

Sign up at snacked.it with your email: Snacked sends you a 6-digit code and a link. Type the code or click the link — either one gets you in. There's no password — signing in later works the same way. No card required.

After signup you land on your dashboard. From the sidebar you reach your funnels, your integrations, billing and settings.

Create your first funnel

Click New funnel.

1. Paste your URL. Your site, or the pages where you sell. You can paste more than one.
2. Snacked reads them. It picks out your offers, their prices, who they're for and where each one is bought or booked. Some pages can't be read — behind a login, or built in a way that hides the text. If that happens, paste the text of the page, or describe your offer in the chat.
3. Answer a few questions. A short chat asks only what the pages didn't say.
4. Confirm the plan. Snacked shows you what it understood: your offers, who each one is for, and where each one links, the look it took from your site, and whether to ask for visitors' email before the result (No, Optional or Yes). Fix anything that's wrong, then build.
5. Get your funnel. Snacked writes the questions, the answers and the results. Each result is linked to one of your offers and ends on a button: a checkout link for something people buy straight away, a booking link for something that starts with a call.

You don't set the length. A low-price offer gets a short funnel; an expensive one, where people need more before they book a call, gets a longer one. In the editor you can add or remove questions afterwards.

Most funnels are usable as they come. Everything is editable — keep reading.

Starting from the sales page grader. The free sales page grader gives any public sales page a conversion score out of 100 — how ready the page is to turn a visitor into a buyer, not a predicted conversion rate. Five checks: what it is, who it's for, why believe it, the next step, and visitors not ready yet. Each one comes with a fix: two are fixed on your page, three by a funnel in front of it, and the grader shows the score with that funnel. It also lists the three things most likely to make visitors leave. No account needed. Its Build this funnel button takes you through signup straight into step 2 above, with that page already being read.

Free tools. These need no account and the calculators run in your browser: the conversion rate calculator (your rate, the formula, and what the same traffic would bring at a higher one), the A/B test calculator (how many visitors a fair test needs, and how long that takes), the statistical significance calculator (whether a test result is real), the AOV calculator (average order value, and what raising it is worth), and, for sellers who run ads, the ROAS, break-even ROAS, CAC and LTV calculators, each showing what a higher conversion rate changes. The sales page grader is also available as a landing page analyzer and as roast my website: same five checks.

Edit the funnel

Open a funnel from Funnels. Every funnel has three steps across the top: 1. Check, 2. Publish & share, 3. Results.

Check shows the funnel as a list, in the order a visitor goes through it: the start screen, each question, the email ask, then the results. Pick any line to edit just that, with the same screen in the preview beside it. Previous and Next at the bottom walk you through the whole funnel, and the last one takes you to publishing. Everything saves as you type; there is no Save button.

Start screen

The funnel's title, a line on what visitors get, and the Start button. The start screen is optional: turn it off and visitors land straight on the first question. It's the screen most people leave from, so keep it only when the questions need explaining first.

Questions

Edit the question and its answers, add or remove answers, move the question up or down, or delete it. Next to every answer, Leads to picks the result it sends people towards — that pairing is the whole funnel logic. Two switches sit underneath: visitors can pick more than one answer, and some answers skip to another question or straight to the result (Pro). Add a question from the list.

Email

Whether to ask for an email before the result — see Collect emails.

Results

What a visitor ends on: a title and the text they read, the offer it sends to, the button label, and an optional More info link under the button. Each result lists the answers that lead to it, and warns you when none do or when it has no offer. The short name shows small under the title and labels the result in the list, analytics, responses and your email tool. Adding or removing a result also adds or removes its scoring.

Offers

What you sell, read off your pages when the funnel is created: a name, a price, a link, and the next step — they buy (checkout) or they book a call. Edit them, add more or delete them. Changing an offer's link updates every result that sends to it.

Look and Advanced

Look is the colours and font: your brand read off your site, or one of the ready-made styles, with the colours adjustable. Advanced holds what you set once: the funnel's link, tracking, the Snacked badge, which email tool receives the leads, and deleting the funnel.

How a visitor lands on a result

Every answer carries a weight towards each result. At the end, Snacked adds up the weights of the answers the visitor picked, and the result with the highest total wins.

You don't need to touch the weights. When you do, use Points to under each answer in the Questions tab: pick a result and that answer counts fully towards it and not at all towards the others.

The Questions tab warns you when a result has nothing pointing at it — no visitor can land on a result with no weights.

Try again, duplicate, translate

Try again, with a note. Next to Preview there's a Try again button. Say what isn't working — "the questions give the answer away", "two results say the same thing" — and Snacked writes another version from the same input plus your note. The new version arrives as a separate draft; the one you have stays as it is.

Duplicate, optionally translated. From the funnel list, the ⋯ menu offers Duplicate or translate. A plain copy is a draft with its own URL. Pick a language and the copy is translated: questions, answers, results, your email-gate wording and the button labels. The structure and the weights stay as they are.

After translating, check the result names and the button labels, and update the offer links if you sell in that language on different pages. A funnel's language is locked after it's created; duplicating with a translation is how you change it.

Theme and brand

Your brand, read off your site. When Snacked reads your pages it also reads how they look: your background, text and button colours, your fonts, your logo, the shape of your buttons (square, rounded or pill) and whether the site is light or dark. The new funnel starts dressed that way, and the look is saved to your account as a theme named after the site, so the next funnel can use it too. Re-reading the same site updates that theme instead of adding another.

Fonts come from Google Fonts. If your site uses a font that isn't there — a paid or custom typeface — Snacked picks the closest free one, since a licensed font can't be reused on another site. Colours are adjusted only when they'd be hard to read: text that's too faint on its background, or a button label that disappears into the button.

Changing it. Each funnel has its own theme, so one account can sell more than one brand. In the funnel's Look your saved brand themes come first, then the ready-made styles; under them you can still nudge the background, text and button colours. Picking a preset switches the fonts and button shape back to the preset's. Under Settings → Account you choose the theme new funnels start on — one of your brand themes or a preset — and remove brand themes you no longer use (funnels already using one keep their look).

Free funnels show a small "Made with Snacked" badge under the result. Pro removes it.

Publish and share

Step 2. Publish & share shows the link your funnel will get and a Publish button. The funnel goes live at:

snacked.it/<your-handle>/<your-funnel-slug>

Before it publishes, Snacked checks a short list: at least one question, at least two results, at least one answer pointing at a result, every result reachable by some answer, every result sending to an offer with a link, a verified email address, and room on your plan for another published funnel. The list sits above the Publish button, and each missing item has a Fix it link to the exact place in the funnel.

Your handle is assigned when you sign up. Choosing your own is part of Pro; a handle you've chosen stays yours if you go back to Free. Changing a handle doesn't redirect the old one, so every link already shared stops working — Snacked asks you to confirm first.

The funnel's slug is editable in Advanced. Edits to a live funnel go public as soon as they save.

Once it's live, step 2 shows the link to share and the code for your site, and the ⋯ menu at the top gives you two ways to take it back:

• Pause — visitors who follow the link see a short "this one is closed" page. Responses already collected are untouched, and you can put it back online whenever you like.
• Unpublish — back to draft. The public URL stops working.

Embed it on your site

Available on every plan. Once a funnel is live, step 2. Publish & share gives you its link and three snippets:

• Inline — the funnel inside your page, sized to its container
• Popup — a button anywhere on your site opens the funnel in a modal
• Floating button — a corner button that stays on screen

All three pass UTM parameters from your page through to the response, so you can tell where visitors came from. On the free plan the embedded funnel carries the "Made with Snacked" badge; Pro removes it.

Collect emails

A funnel can ask for an email before it shows the result. A response that gives one is a lead: it shows up in the funnel's Responses with the result, the answers and the UTM parameters attached.

You decide while creating the funnel — the plan asks whether to ask for an email before the result — and it is off unless you say so, because a funnel's job is to get people to your offer, and every gate turns some of them away first. Change it any time from Email in the funnel's list. The gate always sits just before the result. You choose:

• Ask for the email — No, Yes, and they can skip it, or Yes, required to see the result.
• The copy — headline, subtitle and button. Say what the visitor gets, not that you need their email.
• Your privacy policy — linked next to the consent checkbox.

On the free plan you keep the first 25 emails, counted across all your funnels, ever. After that the gate keeps working and the leads keep arriving, with the address masked and a Locked badge. Nothing is discarded: when you upgrade, every locked lead is unlocked at once.

Connect your email tool

A Pro feature. Open Integrations to connect:

• Klaviyo — list + per-result tags
• ConvertKit — sequence + per-result tags
• Mailchimp — audience + per-result tags
• MailerLite — group + per-result tags
• Brevo — list + per-result tags
• Zapier — every captured lead fires a webhook into your Zap
• Custom webhook — every captured lead is POSTed as JSON to a URL you control

Each lead sends the email, the result, every answer, the funnel ID and any UTM parameters. The result is sent both as a field and as a tag, so segmenting your list is one filter. Locked leads are never sent. On Free, leads stay in your dashboard and you export them by hand.

Add branching

A Pro feature. Under any answer you can choose what happens next:

• Jump to a question — skip what doesn't apply
• End the funnel — go straight to the result

Use it for qualifiers: ask "Have you worked with a coach before?" and send "No" past the questions that assume they have. Keep it simple; a short straight funnel beats a maze.

Track conversions

A Pro feature. In the funnel's Advanced → Tracking paste:

• Meta Pixel ID — page views, starts and lead events fire in the browser
• Conversions API token — the same lead events fire from the server, deduplicated, so visitors with blockers still count
• GA4 measurement ID — Google Analytics 4 events for the whole flow

Pixels only load once a visitor accepts marketing cookies on the banner, and the server-side event follows the same choice. Inside an embed on your own site there's no Snacked banner to ask, so the pixels stay off there — track those visits with your site's own tools.

Offer links carry tracking too. With Tag the links to your offers on (in Advanced → Tracking), every offer button adds utm_source, utm_medium, utm_campaign and utm_content (the result's name) to your link, and forwards ad click IDs (fbclid, gclid, ttclid). Parameters you already set on your link are kept. That's how your checkout's own analytics can see which sales came from the funnel.

Count your sales

Clicks on your offer are counted on their own. To count the people who actually bought or booked, add two lines to your own site — on every plan. You find them, ready to copy, in the funnel's Publish & share step:

1. On every page of your site: <script src="https://www.snacked.it/t.js" async></script>
2. On the page people see after they pay or book (instead of line 1): the same script with data-event="purchase", and optionally data-value, data-currency and data-order.

How it works: the offer button opens your page with a visit id in the link (qsid). The script keeps that id on your site for 30 days, and the thank-you page reports the sale against it. With an order id, the same sale is never counted twice. It stores only that random id — no cookies, no personal data — so mention it in your site's cookie policy as a functional script. If your offer button goes straight to a Stripe Payment Link, Snacked also adds the visit id as client_reference_id, so the payment carries it.

Sales show up on your overview and in the funnel's Results, as a share of everyone who opened the funnel.

Some platforms don't let you add a script to the page buyers see after paying: Shopify's order status page no longer runs added scripts, and hosted checkouts such as Gumroad or Stan Store don't take custom code. There, Snacked counts the clicks to your offer, and you compare your orders over equal weeks before and after the funnel.

Read your numbers

The number that matters is sales — or, until you add the sales snippet, clicks on your offer — out of everyone who opened the funnel. Step 3. Results shows it, along with:

• views, starts, completions and the completion rate
• drop-off per question — where people leave
• which result visitors land on
• how answers split on each question
• clicks on each offer button, primary and secondary

Snacked sees the click to your offer, not the sale itself — the sale happens on your checkout. To count sales, use the tracking parameters on your offer links, or your pixel on your thank-you page.

Traffic (Pro). Analytics also breaks visitors down by source and device: views, starts, completions and leads for each. A visit is attributed to its utm_source, or to the referring site, or to direct.

Every visitor who finishes creates a response, listed in step 3. Results → Responses with the result, the answers, the time and the UTM parameters, plus the email if they gave one. Export the list as CSV from the Export button; free exports are capped at 100 rows per file.

Plans, limits and billing

Drafts don't count towards the funnel limit — only published (and paused) funnels do.

Past the responses limit your funnel keeps working: visitors still answer, see their result and get your offer button. New responses just aren't saved until the 1st of the month (UTC), and new emails arrive locked. Your dashboard warns you when you're close.

Billing is handled by Paddle as Merchant of Record. Upgrade or cancel any time from Billing. Cancellations take effect at the end of the billing period — you keep Pro until then. Customers in the EU/EEA/UK/Switzerland are entitled to a full refund within 14 days from the date of purchase per Paddle's Refund Policy.

Languages

Snacked writes the funnel in the language of your pages, and everything around it follows: the start button, the result labels, the email gate and the error messages. Italian, English, Spanish, French and German are translated in full; in any other language the funnel's own copy stays in that language and the labels around it fall back to English.

The dashboard is in English. You can have funnels in different languages on the same account.

Troubleshooting

Snacked couldn't read my page. Paste the text of the page, or describe the offer in the chat. Pages behind a login, or that load their text in a way that hides it, can't be read.

Generation failed midway. The result weights came back incomplete, and Snacked won't save a funnel where some answers point nowhere. Try again — it's rare.

A result never shows up. Nothing points at it. Open Questions and set Points to on at least one answer.

The offer button doesn't appear. That result has no offer, or its offer has no link. Fix it under Results & offers — the funnel won't publish until every result has one.

I can't publish. Check the list next to the Publish button. On Free, you can have one published funnel at a time — unpublish the other one, or upgrade.

The embed is too tall or too short. The funnel resizes itself to fit. Make sure your container doesn't have a fixed height.

My email tool isn't receiving leads. Check the API key permissions — for Klaviyo and Brevo the key needs list/contact write access. Make sure the email ask is on and the funnel is connected to the integration in its Advanced settings. If it still fails, send the error to [email protected].

I have responses but no leads. Leads only exist when the email gate is on, and it's off by default. If leads arrive with the address masked, you've passed the free plan's 25: they're locked, not lost, and upgrading reveals all of them.

Questions? Email [email protected]. See also pricing and the FAQ.